OUR HISTORY2018-06-13T12:19:58+00:00

WE WANT OUR CLIENTS TO TAKE COMFORT IN THAT THEY ARE PARTNERING WITH THE BEST

RATHER THAN THE BIGGEST INVESTMENT MANAGER

Wisian Capital (Wisian) is a global boutique asset management house with a differentiated market offering.  The firm focuses exclusively on a small number of niche strategies that have attractive risk – reward profiles. These currently include highly differentiated strategies such a South Africa Equity Fund and a Global Family Business Fund.  The temperament and intellectual advantages associated with these strategies were first refined at Wisian’s sister company, First Avenue Investment Management,  based in South Africa. Wisian was then created as a vehicle for the investment team to expand their locally developed expertise into a global investment universe.

Common to each strategy is an investment style that concentrates on the ability of high quality companies to compound their intrinsic value consistently over time, through fortress-like economic moats and superior capital allocation. Empirical research on the nature of investment returns in the major world markets shows the superiority of investing in such quality companies.

We also believe that diversity in ethnicity, gender and geographic background amongst staff contributes significantly to the diversity of thought, experience and conceptual models that are necessary for investment outperformance.

Our ambition is to deliver discernible and sustainable positive investment outcomes for our clients. Our approach also places much emphasis on the quality of client experience. As such, our efforts are not only aimed at honing our technical skills, but also ensuring that we keep the size of our assets at a level that helps sustain that experience. In our view, nothing demonstrates value discerned by the customer than follow on allocations on the basis of positive experience.

Wisian employs an owner-managed structure. This structure, combined with co-investing in the funds and a 20-year incentive structure; ensures that our outcomes are closely aligned with those of our clients